Name
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First Name
Last Name
Phone Number
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Email
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How do you prefer to communicate?
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Phone
Email
Chat / Messenger
Video Call
Business Name
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Do you have a timeframe for this project?
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It's Urgent
I'd like to start work soon
I'm not ready yet
No preference
Do you have a slogan? What is your established date?
How did you choose your business name?
What are the full extent of products/services you offer or plan to offer into the future?
Is there a unique story about how your business got started?
What want/need does your business mainly address and why is it important to your audience?
If you could be known for one thing, what would it be?
What change would you like to see in the world that your brand contributes to?
What would you like your audience, suppliers and the wider public to say about the way you conduct business?
Who are your 3-5 main competitors? What are they good at and what are they lacking?
How do you see your business growing and/or changing in the next 1, 5, 10 years?
Who is your dream/ideal client? (Get specific: age, occupation, marital status, etc)
What does their lifestyle look like? (hobbies, fitness, finances, social, etc)
How should your audience feel interacting with your brand?
What other brands do you predict your target audience loves and engages with?
Describe how you view your existing visual brand identity (if you have one) and what you like/dislike about it.
If your brand were a person describe what they would be like? (style, tone of voice, beliefs, lifestyle, etc)
List out at least 10 visual nouns that could represent your brand well? (grass, heart, initials, home, book, etc)
Are there any other brands whose visuals you find aligned with what you hope for in your brand visuals?
Are there any specific styles or visuals that you dislike want to avoid? (certain colors, stereotypes, etc)
Is there any symbolism or iconography you would specifically like to be present in your logo?
What words describe your vision for your brand look? (Check all that apply)
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ELEGANT
WARM
MORDERN
QUIRKY
BRIGHT
LUXURIOUS
NATURAL
FUN
MINIMAL
BOLD
FEMININE
EARTHY
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MUTED
NEUTRAL
COLOURFUL
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MODERN
NEUTRAL
CLASSIC
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SERIOUS
NEUTRAL
FUN
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ELEGANT
NEUTRAL
QUIRKY
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LUXURIOUS
NEUTRAL
APPROACHABLE
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BOLD
NEUTRAL
CALMING
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SIMPLE
NEUTRAL
INTRICATE
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CASUAL
NEUTRAL
PROFESSIONAL
Any additional comments or questions? Please put them below
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